How to Write a Blog Post – Part One

Blogging is one of the best ways to build your brand, and establish your reputation and authority in your niche market. Unfortunately, many people have no idea how to write a blog post that others actually want to read and share.

Write to a Target Audience

The key to building a following online is to create content that is interesting and useful, and perhaps even a bit lighthearted or witty and insightful. To make certain that you are crafting content that visitors to your site want, try to think about your target audience or market. What are they like? What are some of the things that they enjoy or that interest them?  Before you write your very first blog post, it’s important to have a firm grasp of who you are writing for, and then use this information so that you can create a connection with them based on their interests.

Make it Personal in Order to Connect

As you are writing your post, try to approach it from the angle that you are telling a story to someone that you want to be your friend, or that you want to accompany you on a journey.  Don’t be afraid to let your personality shine through as you tell your story, and include personal details from your real life where appropriate.

Kiss Your Headlines

Have you heard the old saying, “keep it simple?” This motto definitely applies to your headline. The idea is to create a headline that compels your visitor to click and learn more. While clichés are tempting, click bait frustrates most site visitors. So, keep your headline short, straight forward and precise. Try being helpful or unique, while remaining on topic, rather than using trendy and overused phrases to hook your visitor’s attention.

Write What You Know, but Don’t Write a Novel

Most of the blog content on the web falls into two categories; it’s too short, or too long.  If it’s too short, readers usually won’t find your content useful and so won’t respect your authority. If your content is too long, your reader will become bored and click away.  So, depending on the topic of your post, you should aim for content that is between 500 and 700 words.

Another fatal error that many entrepreneurs and small business owners make is that they don’t write about what they actually know.  Authenticity on the web is like gold; most readers become irritated with content and people that are “faking it until they make it.” So, if you don’t have actual experience with what you are writing about, choose another topic, or risk paying with the loss of readers.

Avoid Being Overly Promotional, but Don’t Forget a Call to Action

Many readers are turned off by content that exists solely to promote products and services. So, make certain that your post contains useful or interesting information, and still includes a call to action, without being overly promotional.

A simple offer to help readers by providing a solution to a problem, with a link at the end of your post so they can click to continue and learn more is really enough.

Don’t Neglect SEO

With so many updates to Google Search engine, many mistakenly believe that SEO doesn’t matter anymore. That’s not true, and there are a few tricks to keep in mind to keep your content from being punished in ranking by the search engines.

The primary thing to keep in mind is to use keywords in your title, body and close of your post, but don’t stuff them into your content. About once every 100 to 300 words is plenty to increase the visibility of your content.

It’s Time to Tell Your Story!

Now that you know a bit more about how to tell your story so that visitors will want to read it, it’s time to create your first blog post!  Good luck and don’t forget the most important thing of all to keep in mind as you write your blog posts – remember to have fun!

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