Responsive Websites and Why You Need One

Your website is the gateway to your audience. It is how you connect with your clients and how you sell your products and services. Your website should be a long list of things including being easy to read, simple to navigate and helpful to your readers. On top of that, it should be responsive.

But what exactly does the term responsive mean, and why do you need it?

There’s no doubt about it that the world is changing at a fast pace. Not too long ago we were all accessing information through desktop computers, then laptop computers and now smartphones. This meant our websites had to adapt to the changes in technology.

Initially, the solution was to have two sites to deal with the ever-changing platforms, but this proved to be cumbersome and expensive. So the websites had to change to keep up with the development of technology. The ability of your site to adapt to any screen size without horizontal scrolling or pinching is known as ‘responsive’, and it is a must in today’s corporate environment.

In layman’s terms, a responsive website or Responsive Web Design (RWD) is where the server sends the same HTML code to all devices – mobile phones, laptops, desktop computers and tablets. The code needs to automatically adjust for screen size, without delay or loss of performance. As mobile browsers automatically increase font sizes and scale to fit the screen, your website may not pass muster with the instant change. Unless your website design and development responds to the environment, you’ll need to make some changes – and fast! If you are unsure whether your website is up to the task, you can check your site here.

Generally speaking, when you view your site on a mobile device and you have to zoom in to read the content, then your website will be lacking in the overall mobile department. Visitors will be likely to move away from your website due to their frustrating browser experience. Being that we now officially have attention spans less than that of a goldfish, unless your website is mobile-friendly and instantly accessible, it won’t stand a chance.

A responsive website will not only help you reduce your bounce rate and encourage visitors to view other pages on your site, it will also increase the number of enquiries which come your way. If your website is more responsive, then users will be keener to share your information with others.

Google takes the issue of mobile-friendly websites very seriously. And as it can lay claim to the number one browser, you should too. If your site is seen to be responsive to Google, then it will rank your site better. Google is all about speed; so the slower and more problematic your site is, the more you will be penalised in the search engine listings.

While mobile-friendly WordPress sites are becoming the new norm, it still does require some work to get them to meet the standards. You may find you have to tweak it somewhat and add a plug-in or two to have it performing up to par. Note, if you do make use of JavaScript on your website, the language can alter the behaviour of your site on different devices. Google, therefore, recommends the use of JavaScript-adaptive which serves the same HTML, CSS and JavaScript content to all devices. Whatever type of website you have, it always pays to do your research particularly on such issues which may hinder your overall reach.

Having a mobile-friendly website with high usability and responsiveness is critical to the longevity of your business or blog. If you believe your site may be lacking in this area and needs a review or a refresh, then contact us for more information. With complete virtual support, we give you the website solutions you need to stand out from the crowd and capture your audience.

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