Failing to Plan is Planning to Fail.
A great quote by Alan Lakein and so relevant to so many different areas in business.
The biggest challenge I hear when I talk to entrepreneurs is that they are very pressed for time and constantly wondering why people aren’t seeing their posts. Most of the time they are frustrated because of the amount of time spent on their social media accounts and the lack of engagement of people who follow them or that doesn’t seem to bring them any income of return on their investment.
What most businesses don’t have is a written plan/a strategy that fits with the overall business and marketing plan and tactics of how they are going to achieve it. If you want to make your social media efforts a success planning is a must for long-term sustainability. (Strauss & Frost, Pearson Education 2014)
- Create, understand and document what your objectives are for social media
Whether you want to increase your market share, your credibility, your database, build relationships with your customers, increase sales and revenue or build your brand awareness, to name a few, make sure that you have a clear goal of what you want to achieve. Creating, understanding and documenting goals are a great way to ensure that you achieve them and it will assist you to create tactics around how you will achieve them. This will include engagement metrics of ways in which you will engage people online and what content you will provide to your customers and potential customers.
- Know who your target market is and where they “hang out”
This will help you to understand what channels your target market use to find information and where you need to be. Need some help to find out what the best social sites are to use? Try Social Bakers for more insight or Social Media News.
- Plan what content you will create to engage, inform, add value, build your relationships, build your credibility and how it will link and promote your business.
It’s important to stay consistent with your social media posting and what your will “give away” or what value added things you will provide for people. Some types of posts that you can post include
- Video (very popular and from my recent experience the best performing through Facebook)
- Tagging and use of hash tags
- Asking questions
- Posting images of stock
- Engaging customers to also post content on your accounts
A good tip here is to spend several hours at the start of each month and document and list your posts for each and every day or when ever a post is due. This will ensure that you aren’t always “chasing your tail” for content.
While you might spend a good hour or two out of the month planning what content you are going to add to your social media streams, believe me it will save you time further down the track and it won’t be long until you start to see results. Remember, results aren’t going to be instantaneous, even the biggest of brands take a while to build their following, so be sure to stay consistent.
Need help to plan? Download a free monthly planner template here.