Social media is an important part of any organisation’s marketing plan. Ignore it, and you might as well close your doors! Social media, whether organic or paid, is a great way to engage your fans and build up a community to support your brand. But let’s face it – for those just starting out, it can be very frightening.
The first step when it comes to social media is to move past your fear and start posting online – today if possible!
Choose your Channels
Providing you already have a business profile account set up on Twitter, Instagram or Facebook or any other channels, you are ready to go. But don’t feel you have to post on all of them. Choose the one which resonates with you and where your target market is most likely to be.
New channels like Snapchat come onto the market all the time. Take your time to research which ones might suit your business goals. Pick one until your confidence grows and you have mastered it. Then you can spend time creating a secondary social media account. You don’t have to do it all at once.
Maintain a Singular Voice
Being consistent with what you are saying is important. Your brand’s voice needs to be distinctive and recognisable in all forms of social media. Authenticity is the key here. If you feel like you are playing a part, then it can often be difficult to know what to post. If you believe in the product or the message, then it should be easier to formulate what you want to say.
It’s all about balance. You want to be original in some respects, yet you also want to be sharing what others are saying to remain relevant. Ask yourself, if you were interested in your brand from an outside perspective, what would you want to hear?
What Should you Post Online?
Have a think about your end goal.
- What is it that you want?
- Do you want to people to buy your product or book your services?
- Do you want to educate them about a specific topic?
- Do you want to come across as an expert on a particular subject?
These questions should lend themselves to giving you some ideas about what to use your social media accounts for. You don’t want it to be all about you, nor do you want to be telling people to buy, buy, buy!
If you are selling products, as an example
- You could mention new products as they enter your store.
- You could go into more detail about specific products.
- You could showcase well-known people who use that product.
- You can link to product information regarding a particular brand.
- You can add reviews about products from your customers.
Always aim to keep it interesting. Have a look at other similar social media accounts for inspiration but refrain from copying directly. Use them for inspiration and guidance and take it from there.
Plan Ahead and Post Regularly
To reduce some of the unnecessary overwhelm that can come with social media, it is best to plan ahead. Hootsuite is great social media tool which can enable you to plan your social media postings ahead of time and manage multiple accounts. That way you can come at it from a more planned approached and you can take your time. Posting immediately can be nerve-wracking, particularly if you are nervous about making an error.
Once you have your posts set up for the week in advance, you can also get someone to check it for errors. Remember that if you do spot a mistake, even after it has been posted, you can fix it. It is not the end of the world! Happy posting!