Recent Posts by aava

About: aava

Connecting With Influencers

I had such a great response to my blog post on Finding The Right Influencer To Work With that I decided to expand on the subject in more detail. Connecting with influencers is another great topic that I get asked about a lot, and it is not as simple as it sounds. You need to do more than just send someone a casual letter...

Creating the Perfect Lead Campaign

To succeed in business, you must keep your prospects and clients interested and motivated. A big part of achieving that goal is to establish whether they feel nurtured and supported each step of the way during any marketing or lead campaign. It is best that you don’t leave it all to chance, but rather take the time to create the ideal lead campaign to...

5 Things You Can Do To Build Your Website Presence

For those of a certain age, the phrase “if you build it, they will come” will be very familiar. From the 1989 movie Field of Dreams starring Kevin Costner, the saying has been used to sum up many subjects. However, when applied to websites, it isn’t fundamentally true. There is so much competition among online businesses that you might just find you are waiting...

Finding the Right Influencer to Work With

Influencer marketing is a relatively new trend that has emerged to market products or services by working directly with specific key individuals known as influencers. An influencer is someone who has an above-average ‘influence’ in a particular industry or specific niche. They can spread the word about your brand to individuals who are interested in buying what you have to offer. An influencer’s high...

Responsive Websites and Why You Need One

Your website is the gateway to your audience. It is how you connect with your clients and how you sell your products and services. Your website should be a long list of things including being easy to read, simple to navigate and helpful to your readers. On top of that, it should be responsive. But what exactly does the term responsive mean, and why...

3 Ways to Help Reduce the Bounce Rate on Your Website

Do you check your website stats diligently every morning, week or month and in your mind, you seem to be doing everything right? Your marketing is going well, your visitor rates are up; yet at the same time, your bounce rate is through the roof? Converting visitors to customers is just out of reach, and you aren’t sure what do to about it…. Does...

Benefits of Partnering With A Virtual Assistant

While a Virtual Assistant (VA) can be responsible for basic administration services such as answering your phones, taking messages, managing appointments and so much more over the course of the day, it is the value they add to your business that makes them so important. Regardless of the industry, a qualified Virtual Assistant can be one of the best investments you make this year....

Why your online marketing isn’t working

Online marketing looks easy, doesn’t it? With a website and blog all set up, social media accounts that are live and being posted to regularly anyone would think that this would be enough. Wrong. If doing all of this and despite your efforts, if no one seems to be taking any notice of your business you might feel your frustrations rising, sales aren’t quite...

Building Confidence to Post on Social Media

Social media is an important part of any organisation’s marketing plan. Ignore it, and you might as well close your doors! Social media, whether organic or paid, is a great way to engage your fans and build up a community to support your brand. But let’s face it – for those just starting out, it can be very frightening. The first step when it...

What you need to know about hosting

Website hosting is a necessity to create a website or blog. In today’s business world, it is pretty guaranteed that organisations, regardless of their shape or size, will require hosting in some form or another. What is hosting? Once a business domain name has been registered, the next step is to find a hosting provider to house the website, which means that people can visit it and...

Tips for Choosing Your Website Domain Name

In a chicken/egg scenario, when you set up a business, do you start with a website domain name or a business name? These days, the two go hand in hand and it is best not to set your heart on any name until you have checked to see whether the domain name is available and if there are trademarks or copyrights already in motion....

5 Plugins to Make Your WordPress Website Run Better

Your website is your face to the outside world enabling you to earn money, educate your readers, develop your presence and strengthen your brand so maintaining a fast and efficient website is in your best interests. One of the benefits of using WordPress is that you have a lot of control over the functionality, performance and speed. Here are five of my favourite and...