For those of a certain age, the phrase “if you build it, they will come” will be very familiar. From the 1989 movie Field of Dreams starring Kevin Costner, the saying has been used to sum up many subjects. However, when applied to websites, it isn’t fundamentally true. There is so much competition among online businesses that you might just find you are waiting a while for your first customer to sign up…and your second…and your third…
While a mobile-friendly website with all the bells and whistles is not necessarily a guarantee that future clients will find you, there are some actions you can take to build up your online presence and improve the odds.
The ultimate aim is to drive traffic to your website via clear, actionable steps. But, where do you begin?
Carry out an audit
The first step you should do is conduct a brand audit. Which websites are you listed on at the moment? What social media accounts do you have? Perform a Google search on your business to see where you currently appear online. Understanding your current position is paramount to deciding what you will focus on in the future. A quality audit will certainly show the gaps in glaring detail, so be thorough in your research and planning.
Create engaging content
Are you maximising your writing skills?
Start by creating engaging content on your website and then branch out from there. Research networks and websites that target your particular niche. Established and well-regarded sites such as PA Pages and Leaders In Heels may provide you with avenues to share your articles. You can also up cycle some of your blog posts to feature on LinkedIn and other popular sites. The wider you spread your message, the more chances you have of being seen. And fresh content will continuously have people coming back for more.
Remember: Ensure that whatever you write will provide some kind of value to your readers.
Video blogging, or vlogging as it is otherwise known, is rising in popularity and changing the business landscape. While the written word will always be relevant, today’s readers also want to see and hear what you have to say. Vlogging is a highly effective way to get your message across and can improve your website reach substantially. Once you have the first one completed, film another; consistency is essential for all website content whether written or recorded. Don’t forget: new content is an excellent way to increase your online profile and the use of video technology can allow your personality and brand to shine through.
Offer a free bonus gift
Writing an eBook is a fun way to solidify yourself as an expert, and there is no better way to showcase your brand, than offering it free of charge to new subscribers. A gift is extremely attractive to prospective clients as it can build up a positive image of your brand – especially when there is no extra cost involved. Think outside the box and put together a selection of useful gifts. Ideas such as a free online course, email campaign or checklist can boost your subscriber list and online presence. Keep the content focused on or around your niche to demonstrate your specialised knowledge.
Look at your SEO strategy
SEO is one of the best ways there is to grow your organisation’s online visibility and is an important part of your marketing strategy. But like many other items in business, it can often be pushed to the back burner. A good SEO game plan will help your business stand out from all the others and make it easy for the search engines to find you. Without quality SEO efforts, your website can get lost in the minefield of information on the internet and fail to be seen.
While it is beneficial to take advantage of unexpected opportunities thrown your way, try to find time to map out your intentions well in advance. Focus on your overall business goals and take small steps to develop your websites online presence. Building a concrete plan to meet your goals, aims and objects will be the most positive thing you can do for your business. And, of course, refine as opportunities crop up, and as your organisation grows.
If you are unsure about where to start or need some help to create or implement your plan, then visit our website at www.absoluteassistance.com.au. Let us show you how to get optimum results with consistent effort and strategy. Chat with us today!